Vanilla Ice Net Worth: How Much is the Rapper Making?

Vanilla Ice, real name Robert Matthew Van Winkle, is an American rapper and actor who rose to fame in the late 1980s with his single “Ice Ice Baby”. In recent years, he has continued to tour, make television appearances, act in films and launch business ventures. He is estimated to have a net worth of $18 million dollars. But how did he acquire such wealth? Let’s take a look at the rapper’s career and what contributed to his fortune.

Overview Of Vanilla Ice’s Career

Vanilla Ice began performing as a teen when he moved from Dallas to Miami. At 18, he released the underground album Hooked, which received some attention from local radio stations. With the help of Tommy Quon, a local nightclub owner and music promoter, he was able to secure a deal with SBK Records for his 1990 debut To The Extreme. It quickly became one of the best-selling rap albums of all time, making him an international sensation overnight. Since then, he has gone on to release five more studio albums that enjoyed moderate success.

Albums & Singles That Contributed To His Success

The lead single off of To The Extreme, “Ice Ice Baby” reached number one on Billboard Hot 100 chart, becoming the first hip-hop song to top the list. Along with other singles like “Play That Funky Music” and “Ninja Rap 2”, they all added significantly to Vanilla Ice’s net worth. Other popular songs included “I Love You”, “It’s A Party” and “Too Cold”.

Income From Tours & Shows

Vanilla Ice continues to be active on the touring circuit and performs shows across North America. In 2016 alone, he headlined over 200 live performances around the country. These concerts continue to bring in income for the artist, adding up to his total earnings.

Branding & Business Ventures

In addition to performing live shows, Vanilla Ice also makes money through brand endorsements and product placements. Over the years, he has worked with companies like Xcel Energy, Vitamin Water, 7-Eleven, Old Spice and Dodge Ram Trucks. He even owns several clothing lines including Live Fresh Apparel and Fresh Brewed Tees. Furthermore, he recently appeared in advertisements for Bovada Sportsbook & Casino where he promoted their online gaming services.

vanilla ice net worth

Film Appearances & TV Show Hosting

Apart from being an established musician, Vanilla Ice has starred in various movies and hosted his own reality series called The Vanilla Ice Project. His film credits include Cool As Ice (1991), Surf Ninjas (1993) and That’s My Boy (2012). He was also featured in guest roles on TV shows like Punk’d, Celebrity Big Brother and Sharknado 3: Oh Hell No! All these projects certainly added to his bank account.

Real Estate Investments & Other Assets

Real estate investments play an important role in helping maintain the wealth of most celebrities. Like many famous figures, Vanilla Ice owns multiple properties located in different parts of Florida, USA. Besides this, he also possesses valuable assets such as cars, artworks and jewelry that add up to his overall worth.

High-Profile Lawsuits

Vanilla Ice has been involved in legal disputes throughout his career. Most notably, he was sued by Queen singer Freddie Mercury after sampling part of the track ‘Under Pressure’ for ‘Ice Ice Baby’ without seeking permission. While it ultimately cost him millions of dollars in settlements and lawyers fees, fortunately it didn’t hurt his financial standing too much due to having other sources of income outside of music.

Philanthropy & Charitable Causes

Despite having faced several lawsuits during his career, Vanilla Ice has maintained a good reputation among fans because of his charitable work. He regularly participates in events that support local charities and donates proceeds from ticket sales for select shows towards relief efforts for natural disasters or homeless individuals.

Conclusion: A Life Well Spent

After more than three decades in showbiz, Vanilla Ice remains relevant with both audiences old and new. Throughout his career, he has sold over 11 million records worldwide, performed over 600 concerts annually and appeared in various movies and TV shows. This remarkable achievement helped build up his current net worth of $18 million dollars. Not bad considering all the obstacles that were thrown his way!


  1. How Much Is Vanilla Ice Worth Now?
  2. Vanilla Ice Biography
  3. Vanilla Ice’s Financial Troubles Detailed

Leave a Comment